Class: ARTG 151 Travel By Design (Centennial Branding)
Instructor: Candice Lopez and Sean Bacon
Deliverables: Logo, identity manual,
Gallery 1313 is a new gallery opening up at San Diego City College in Fall 2014. Bradford Prarie and I collaborated on the identity for the establishment with high hopes. The vision was to set 1313 aside from all San Diego campus galleries and even professional ones. This project was designed to appeal to the student body of San Diego City College, and secondarily to staff and the public. We wanted the branding to be edgy and clean to spark interest and curiosity for new upcoming gallery. Our vision shared with our instructors was to invite Shepard Fairey as our opening guest and create a buzz throughout San Diego. In efforts to get the renowned artist to attend the event, we created a set of 13 Russian nesting dolls covered in Fairey’s signature work with a technique similar to his famous wheatpasting. The delivery came packaged in shredded currency within a mysterious box.
We developed a systematic lock up for the gallery’s logo and future uses, and played with an architectural motif within the building, that featured narrow vertical windows. The vertical rule is used to separate information such as names, dates and exhibition titles. While sticking to the very strict lock up, the vision behind the branding is to pass it onto the art department in an easy to use system. Included with the branding basics is the style guide, showcasing all the key components of the brand.